Most search engines rank web sites based on a combination of the following criteria.

1. Popularity of that type of content, (how many people are searching for the subject that your content mentions)
2. Content is represented to the search engines in a summarized form - that we shall call keywords. Thus it is the popularity of these keywords (actually they are phrases), that your site offers in particular areas of its code: the Title bar, Meta description, Meta tags and the first paragraph of the first page of a submitted site
3. The search engines are also looking for consistency, (known as density) of the keywords found in these four areas
4. How many people select your url when they find it on a search page
5. Amount of content / editorial, (number and length of pages of text on your site) and the relevance of that information to the search queries that they receive.
6. How many other sites list your URL, (including other search engines)

However submitting your web site does not guarantee that you will be included, and it certainly is no assurance of your placement on the results pages. To ensure inclusion, and good ranking, one must tailor the site's content to the specific search queries of millions of search engine visitors. As impossible as this sounds it is really quite straight forward, although extremely time consuming.

It requires that the researcher select a large number of keyphrases - representative of the site and its content, and then check each of these phrases with google's and overture's search term suggestion tools. These will tell you how many people use these terms when searching, (obviously there is no point in using these terms if no one is searching for them).

1 -2 -3 Next Page

References & Portfolios

Client List Case Studies Web Design Print Design Logos Technical Papers

Technical Papers

The Spam Scam Magic or Trickery